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VitaBella is THE natural Italian skincare brand. Our mission is to increase skin hydration naturally and without the use of synthetic chemicals. We believe that increasing the skin's ability to hydrate and remain hydrated is the best way to healthy, natural looking skin. With a core ingredient of organic aloe vera gel enirched with organic oils and plant extracts, all of our products are lovingly made in small batches in Puglia, Southern Italy. It's a beautiful region, with lovely towns and villages, great food and ancient olive groves!

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It's there that our range of VitaBella natural skin care products are made, amongst 100 year old olive groves and aloe vera fields. It's a perfect location for these beautifully made products. The aloe vera leaves are individually picked and within an hour the gel is hand extracted in a specially converted "masseria" (a traditional farmhouse found in the countryside of Puglia). The olives for the olive oil used in our products are picked in the traditional way by hand from the groves surrounding the masseria and infused with herb extracts.

The key for us though is that all of our products must really work as well as being natural. So we are delighted that the VitaBella Face Mask has been tested for effectiveness at skin care institutes in Italy and has been shown to reduce the depth of wrinkles and to help hydrate the skin by over 21% after just one mask. Helping you to stay beautiful, naturally!
We hope you enjoy discovering VitaBella as much as we do...
Iain & Suzanne - Founders of VitaBella and passionate about all things Italian!

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