Destination beauty: The Amazon’s most potent haircare secret can now be yours with Rahua’s luxurious collection of 100% natural products, delivering gorgeous, transformative results.
Love the luxurious Rahua products
Unlocking centuries old secrets, the Rahua haircare range offers exceptional quality products, rich in potent natural ingredients, to protect and improve the health of your hair - and the rainforest.
Strengthening, balancing and repairing, beautifully fragranced and free from harsh chemicals and preservatives, Rahua products deliver high-performance results thanks to their ingredient list which reads like a botanical who's who! The key to Rahua’s outstanding performance is the Omega 9-rich rahua nut oil (pronounced ‘ra-wa’, and short for ‘Ungurahua’) which comes from the same botanical family as frankincense and which has a mood-calming effect.
One vital property of this oil is that the molecules are extremely fine, allowing it to penetrate the hair's cortex to rebuild, moisturize, and strengthen. Additionally, rahua oil has a positive charge and is attracted to the negative charge of dry hair, allowing it to effectively close the hair cuticle. Other ingredients in Rahua products include Camellia leaf, Honeysuckle flower, Aloe barbadensis, Shea and Coconut butter, Sea salt, Wheat protein, Vitamin E, Palo Santo oil and Panthenol.
Love the caring Rahua philosophy
Rahua describe their products as ‘insurance for your hair’:
- 100% natural
- 100% Vegan
- Certified organic
- Free from Synthetics, Parabens and Sulphates
- Rich in Omega-9 nut oil
- Safe for colour-treated hair
By quite literally going back to the roots of haircare, the Rahua team have revived and protected centuries old indigenous cultures and traditions. With care for the planet a vital ingredient in the company philosophy, a portion of every purchase is donated to educate tribes in the Amazon about ways to protect their jungles and rivers from deforestation and contamination through sustainable use of natural resources. Rahua is committed to building an earth-friendly, sustainable business in partnership with women from Amazonian nations such as Waorani, Achuar, Quichua, Quechua and Shuar. The Rahua and Ungurahua oils are sourced and processed by these women and men in accordance with the traditional methods that have been passed down for generations.
Love the ancient Rahua people
The real force behind Rahua are the women of the Quechua-Shuar tribes who for centuries have travelled deep into the Amazon rainforest to prepare a highly potent, restorative oil they call rahua, believing it to be the secret to their thick, flowing, lustrous hair. In the 1990s, these women shared their secret with renowned New York stylist and colourist Fabian Lliguin, a native Ecuadorian of Quechua descent. Intrigued, Lliguin studied rahua’s revitalizing effects on his own clients’ hair. Dry, damaged strands sprang to life with renewed elasticity. Colour treatments remained shiny and vibrant. Irritated scalps were calmed.
With a passionate commitment to creating and promoting sustainable beauty products, along with partner Anna Ayers, the duo became committed to protecting and preserving the secrets of rahua. The result is a brand of haircare unlike any other.
We say: Escape to the rainforest and return with gorgeous, voluminous hair!