Welcome to Optiat, the nature-friendly beauty company. We take items that would otherwise be discarded and give them new life.
Founded in 2016 by sibling duo William and Anna Brightman, Optiat is a London-based company focused on creating quality, non-toxic beauty products using skin-loving, natural ingredients.
The idea of a body scrub created with used coffee grounds came after William was bought a cafetiere for Christmas. He explains: "After I began making my own morning coffee, I realised that post-brewing, the freshly brewed grounds had to be thrown away. With more than 55 million cups of coffee drunk in the UK alone, this represents a big waste problem. Indeed, it turns out that more than 500,000 tonnes of coffee grounds are sent to landfill every year in the UK alone! I saw an opportunity to change this."
Optiat commits to providing an alternative to the "make, take, dispose" world by promoting a circular economy: keeping things in use as long as possible before restoring them at the end of their lives. Optiat commits to creating products that give new life to ingredients that would otherwise be discarded - to being the nature-friendly beauty company.
Optiat products are always: sourced and made by hand, in the UK, using sustainable, natural, vegan ingredients. Free from SLS, Parabens. Never tested on animals.