Karethic
“It is the story of a sacred tree, whose fruit contains a miraculous oil. For centuries, this tree called Shea, Karité or Shitulu, has been offering beauty and well-being to millions of men and women in Africa.”
A beautiful story but what do we truly know about this sacred African tree exploited for centuries at the expense of African women?
Founded in 2005, Karethic’s mission has been to promote the true Shea butter story, not the miracle stories often quoted in todays media. Their story is about the African womens sacred balm and handmade, unrefined, shea butter. Shea is a fascinating butter that symbolises African spirituality. A gift of nature, unknown by consumers, because it is too often altered by refinement. A cultural heritage transferred from generation to generation, by thousands of female producers in Africa.
Karethic uses Benin’s handmade shea, bringing together 12 co-ops of female producers of shea, partners of the company Karethic Benin and its “little sister” Terrethic France.