JOIK is natural luxury. All the goodness from nature combined with luxurious emotions of scent and color.
Using nature to our best advantage, but also caring for nature.
JOIK is Northern, pure and minimal style.
All products are hand made in Estonia in small batches using only the finest ingredients to ensure high quality and ultimate pampering.
All products are formulated to be skin friendly, free of parabens, petrochemicals, sulphates and other harmful ingredients.
JOIK products are not tested on animals.
JOIK story began in year 2005 in Estonia, when company founder Eva-Maria Õunapuu was searching for high-quality scented candles to burn them during dark and cold autumn and winter nights. Finding suitable candles turned out to be harder than expected.
She did not want to burn petroleum-based paraffin candles and was constantly disappointed in the aromas of scented candles. The only solution she saw was to get into the exciting world of scented candles herself and learn to make high-quality, clean-burning candles that are true to the promised aroma.
She found a suitable alternative to paraffin in natural soy wax and the next step was to find desired aromas. The process of getting the candles exactly right was long and full of nuances.
However, it was worth it and finally the candles turned out so good that other people liked them also and so the idea to start selling them was born.
Step by step the hobby turned into a business and a successful company grew out of it. Over the years natural cosmetics were added to the line, starting with soaps, body oils and body creams, bath products and finally hand and foot care and facial range.
The most important aspect of JOIK products has always been high-quality ingredients that are as natural as possible. A long process of research and testing precedes the launch of all new JOIK products – all for the satisfaction of our clients.
Thanks to hard work JOIK is now the most successful Estonian natural cosmetics brand. JOIK products are sold in best stores all over the Estonia and exported to over 14 countries all over the world. Such success has only been possible thanks to our clients who share our values.
The name JOIK comes from the word „joik“ – the ancient singing style of nature-loving Sami people. Joik is a unique form of cultural expression, conveying emotions and describing people, animals and nature. Joik carries on traditions but is at the same time in constant development and in line with contemporary world.
The company JOIK carries similar values – we appreciate ancient skills of using nature to the best advantage of health and wellbeing but evolve continuously and create products that suit modern people and carry emotion.