Aviela is a natural skin and Hair care brand created for people with dry, sensitive skin and hair. Our collection harnesses the nourishing and protecting properties of Unrefined Shea butter, which is widely renowned for its softening, anti-drying, anti-inflammatory, anti-irritant, anti-ageing properties and is extremely rich in natural tocopherols (vitamin E) for antioxidant benefits.
Aviela started in 2007 after Patricia Monney, the founding director, visited her family back in Ghana along with her husband, Chris and daughter, Charissa. This is Patricia’s story:
‘At the time, Charissa was almost 2 years old and was still not walking. As a new mum, I became worried and decided to visit a doctor. He referred me to a bone specialist who asked me if I had ever heard of Shea butter. I excitedly told him that it was my mum’s favourite remedy for every skin and hair problem she had. He advised me to take Charissa home and massage her ankle with it twice a day.
I was quite sceptical about the prescription I was given and was thinking of not returning to see him, but rather find another specialist! When I got home, I told my mother about it and she insisted we give it a try. My mother took charge of the treatment and massaged her granddaughter’s ankle with the Shea butter every morning and evening.
Not long afterwards, I saw Charissa on her feet trying to walk!
After several weeks, I returned to the doctor and enquired how the Shea butter might have helped. He explained to me that the cartilage in her ankle was very stiff, causing her not to stand properly, but the anti-stiffening agent in the unrefined Shea butter helped to induce some softness into her cartilage which might have helped her to stand on her feet more comfortably.
When I got home that evening, I began researching on Shea butter and ever since then new discoveries about this amazing product never cease to amaze me’.
We believe that beauty is found in the most simple and natural things. and we bring this idea to life by using natural ingredients and simple formulas to creates our products
The women from Gurugu who make our unrefined Shea butter try their best to produce Grade A Shea butter which has the highest source of vitamin A and E. Where possible we source our other oils directly from farmers or purchase them from reputable suppliers around the world.
We never test any of our products on animals and do not use genetically engineered ingredients
We carefully consider all our packaging to ensure that it is best for our products while minimising its impact upon the environment.
We are always working on improving our environmental impact following the principles ‘reduce, re-use, recycle’.