Today more than in the past, environmental pollution is a real and an actual topic. Every day, media are reporting about damages caused by pollution and its effect on health, life, nature and on our environment in general. We all experience the fact that pollution has negative effects on the way our skin and hair looks and feels. Therefore, to protect hair against pollution effects and at the same time improve its aesthetic and mechanical properties, Vaneda Purifying and protecting shampoo has been developed, for hair and scalp. Contains micro proteins with purifying action from Moringa seeds (Moringa Pterigosperma), acting on hair and scalp, protecting by particle deposition and adhesion from smog, exhaust gas and in general from pollutants, as dust, cigarette smoke, heavy metals. Provides a better sensorial properties thanks to a repairing effect and improving mechanical properties. It gently cleans hair and scalp, creating a clean and healthy environment on the scalp, so giving clean hair, more reinforced and protect by pollutants and microparticles.